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Detailed Analytics

The detailed analytics page contains two tabs:

  • Show Tab → Displays all viewer and engagement metrics for the selected show(s).

  • Item Tab → Displays clicks and interactions with products shown during the session.


Show Tab

This tab provides a comprehensive overview of audience engagement and activity during the selected live show(s) or clip(s).

Key Metrics Section

The top section contains cards that display important performance indicators:

Metric

Description

Total viewers

The overall number of viewers who joined the live show or viewed the recording.

Total qualified viewers

Viewers who watched for at least 10 seconds, indicating engagement.

Total non-qualified viewers

Viewers who left before 10 seconds, indicating low engagement.

Average qualified viewing time

The average number of minutes qualified viewers spent watching the show.

Engagement

Displays the number of active chat users, messages sent in chat, and live hearts received.

Duration

The total length of the live broadcast in minutes.


Live Activity Timeline (mins)

  • A visual chart showing audience activity throughout the live session.

  • Data points include:

    • People joined show

    • Qualified viewers

    • Non-qualified viewers

    • Blocked viewers

    • Messages sent

    • Average qualified watch time (seconds per minute)


VoD Timeline (days)

  • A visual chart showing viewer activity for the recorded session over several days.

  • Data points include:

    • Average viewing time of qualified viewers

    • Non-qualified viewers

    • Qualified viewers

    • Total viewers


Exporting Analytics

  • Export as PDF – Download a PDF version of the analytics view.

  • Export as CSV – Download a CSV file for further data processing.


Item Tab

This tab provides insights into product interactions during the show or clip.

Item List Table

Column

Description

Item Name

Name of the product shown during the live or recorded session.

Clicks

Number of times the product was clicked by viewers (visualized with a bar).

Additional functions:

  • Search bar → Quickly locate a specific item.

  • Pagination → Navigate through multiple product entries.

  • Export options → Export the item list as PDF or CSV.

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